Website and Blog Essentials
What impression does your website make in the crucial first few seconds of a visit? Does it engage visitors or scare them off? And is your blog helping, or just wasting your precious time? Here is how to set things right.
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How To Instruct Your Website Designer
Video Name: The Web Design Checklist
Video Time: 13:35
Make the process of instructing a website designer easier by studying our checklist of questions that a designer will need to ask before beginning work on a new website.
Blogging - Part 1 - Blog Post Content - The Basics
There are companies who will happily charge you for doing Search Engine Optimisation (SEO). In fact, mine is one of them.
However, if you are creating your own web pages and blog posts then there is absolutely no reason why you shouldn't be doing your own SEO; certainly the basics.
The three videos here on the topic of blogging outline what SEO is, particularly Parts 2&3. If you don't have a grasp of what these videos teach you, then you will not get far with your blogging at all and organic growth in the search engines is likely to be minimal
However, as these videos will illustrate, SEO is easy for the most part and you should build it into your work as you go along.
Video Name: Blog Content Basics
Video Time: 7:37
Learn the things that you should aim to do when developing content for your blog.
Blogging - Part 2 - On-Page SEO For Your New Blog Post
Video Name: On-Page SEO
Video Time: 10:38
How to Search Engine Optimise (SEO) your newly created blog post before you hit the publish button. This makes the world of difference to your chances of creating organic growth.
Blogging - Part 3 - Finding Keywords For Your Blog Posts
Video Name: Finding Keywords
Video Time: 9:49
Whenever you create a new web page or blog post (same thing) you should spend a little while threading keywords into it. This is the easy way to find the keywords.
Critique Your Site - Part 1. The 6 Second Rule
Video Name: 6 Seconds to Impress
Video Time: 6:01
Are you split testing your landing pages and being bold enough to make changes to your website? Do you answer the WIIFM question?
Critique Your Site - Part 3. Looking at Some Sites.
The main takeaway here is that you need to have a good understanding of your customers. What are people hoping to find when they come to your site? What do they really want to see and be told? What would be off putting for them and what would get them excited?
If you have a hairdresser's website, they probably want to see some stylish cuts on the front page, a picture of your salon and some indication that you won't be charging excessive rates. Unless, that is, you are in Mayfair, in which case they might want some indication that they will not have to share the salon with the kind of person who is concerned about excessive rates.
Seriously! It's horses for courses and it begins by knowing who your customer is.
Video Name: Looking at Some Sites
Video Time: 13:34
Looking at some solicitors' websites with the mindset of a potential client and examining the first impressions.
Being Mobile Responsive - Why It's Important
Video Name: Optimise For Mobile
Video Time: 6:09
A simple way to test for mobile responsive and a quick reminder of the importance of ensuring that your website is responsive.
Creating Surveys For Free Using Survey Monkey
Getting feedback really is crucial for any business and if you have a busy website where better to ask for your customer's opinions?
As you can see from the video there are lots of question types available to you with Survey Monkey, not just the simple types that I put in my form. Once you have collected the data from your questionnaires you can also present it in the form of graphs, or download it into spreadsheets.
The upside of Survey Monkey is the sophistication of the tools on offer, the downside is that for larger surveys or to have the use of all of the facilities that exist you soon get into the paid plans.
Video Name: Creating Surveys
Video Time: 14:52
Discover what your customers are thinking by creating free online surveys and adding them to your website.
The Crucial Importance of Testimonials
Highly respected American copywriter and author of the best selling copywriting bible, Cashvertising, Drew Eric Whitman, says of testimonials:
It doesn't matter if you sell to doctors or pizzeria owners; people believe testimonials. They have since the very first one was used in 1926 by Ponds, the cold cream company. And if you're not using them, you're not just missing the boat, but the 220,000-ton Royal Caribbean Oasis of the Seas - the largest cruise ship on planet Earth!
Video Name: Do Testimonials Work?
Video Time: 09:11
Answering the question of do testimonials work and why companies use testimonials.
Create A Form Using Google Tools. How To Embed A Form
Video Name: Embedding A Google Form
Video Time: 11:40
The video explains how to create a form using the free tools available to Gmail account holders and then how to embed the form into a web page. Finally how to find the spreadsheet data that is collected by the form.
How To Get An SSL Certificate For Your Website
Video Name: SSL Certification
Video Time: 10:18
Google now gives preferential treatment to websites that have SSL certificates. This video explains what they are and how to get them.