Making Facebook Work For Your Business
There are distinct differences between a personal profile on Facebook and a page created on Facebook for your business. This training highlights the differences and explains how to get Facebook working to build your business.
Scroll down for more videos.
What effect Does Social Media Have?
Video Name: Social Media Trends
Video Time: 14:49
What evidence is there that social media works? How do people use it? Is it worth your time? Discover what others are up to . . .
Adding A Tab (Button) To Redirect To Your Own Website
Video Name: Adding A Tab
Video Time: 6:24
Tabs are Facebook apps that add extra functionality to your page. In this case we are aiming to get people off our Facebook page and onto our website.
Your Branding and Value Proposition
Video Name: Branding on Facebook
Video Time: 5:55
Understanding how important branding is and how to simply apply it to Facebook.
Understanding The Power of Facebook's Graph Search
Video Name: Learn To Use Graph Search
Video Time: 9:03
Did you know that competitive intelligence is instantly available from the Facebook search box? Bet you didn’t! Here’s what you can learn from it.
Facebook Insights With Francisco Rosales
Video Name: Using Facebook Statistics
Video Time: 22:33
Facebook let’s you know all about your page statistics and how your audience is reacting to your posts. Here the always excellent Francisco Rosales explains what following the statistics can do for you.
Building an Audience Using Quizzes - With Francisco Rosales
Note: Francisco mentions setting a like-gate when setting up the quiz. A like gate is when you force somebody to like your page in order to see something, or gain entry to something.
As of November 2014 Facebook is effectively banning like gates, or at least penalising those who use them. So, avoid doing it!
Video Name: Quiz Power
Video Time: 13:31
Build your audience and increase your page engagement by creating quizzes.