Making Facebook Work For Your Business

There are distinct differences between a personal profile on Facebook and a page created on Facebook for your business. This training highlights the differences and explains how to get Facebook working to build your business.

What This Training Covers

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What effect Does Social Media Have?


Creating a Facebook Page


Adding A Tab (Button) To Redirect To Your Own Website


Your Branding and Value Proposition


Understanding The Power of  Facebook's Graph Search


Facebook Insights With Francisco Rosales


Building an Audience Using Quizzes - With Francisco Rosales

Note: Francisco mentions setting a like-gate when setting up the quiz. A like gate is when you force somebody to like your page in order to see something, or gain entry to something.

As of November 2014 Facebook is effectively banning like gates, or at least penalising those who use them. So, avoid doing it!