How And Why To Add An SSL Certificate To A Website

Google Moves To Enhance Data Security

In 2014 Google announced that it would offer ranking boosts to websites that use SSL (Secure Socket Layer) certificates to increase the security of data being passed too and from them.

For  the time being having a lock symbol and https, as opposed to http, at the front of your page URLs is only a very minor ranking factor, but it will carry more sway with Google over time.

When I first looked at getting an SSL certificate for Webwisa I was shocked at the prices I saw and the apparent complexity involved in garnering an understanding of which type of certificate to choose.

3 Levels of SSL Certification

However, it seems that at it’s simplest (and I haven’t researched this very thoroughly) there are just three different certificate types, which I have outlined in the video on this page.

Each type offers a high level of data encryption; the certification process differs in the amount of checking into the website itself that gets carried out.

Mind you, it seems to me that even if you had a website that offered online shopping the bulk of the security would be taken care of by the chosen payment gateway. Meaning, that if you have your website integrated with, say, Paypal or WorldPay, then that is where the real security matters hinge – after you have diverted your customer to their servers to handle the payment.

That said, even if your site visitors are not passing their credit card information to you, there might still be other stuff that gets transfered between their browser and your server that they would not want bandied around; their name, address and company name, for instance.

So, overall, more websites with greater security has to be a good thing IMHO. It means you can feel more confident about sharing simple details about yourself on websites that you have decided to trust.

The video, below, explains a bit more about the lock symbol and it demostrates how, by clicking on the lock, you can look a little deeper into the certificate that has been issued.

How, Why And What Does it Cost – Watch The Video